Why Everyone Should Have a Podcast
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Why do people start Podcasting?
The short and sweet answer is that you can reach a target audience and share your message at a very low cost to you.
For organizations or individuals, this means that you can create your very own syndicated radio show and deliver it over the Internet to attentive and permissive listeners.
That being [...]
Tips for Wrting Articles
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Are you running short of ideas for your articles? Is generating fresh ideas for writing becoming difficult? By following the techniques discussed in this article, you will be an article generating power house.
1. Subscribe to a dozen RSS feeds on various subjects you are most interested in. Scan through the feeds every morning or [...]
Top Tips For Business: Using Video
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Are you thinking about having a film made for your business?
Here are some key questions you should ask yourself to ensure you get a video that works for you.
WHY DO YOU WANT TO MAKE A VIDEO?
Video is an excellent way to make an impact on your audience, to tell a story, to make them [...]
Market To Them Until They Buy Or Until They Die
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Your prospects are inundated with an estimated 2400 to 3000 advertising messages each day. No wonder it’s hard to get their attention. The old adage is true: “The squeaky wheel gets the grease.”
For those to young to understand that old adage, it refers to when the settlers were crossing the wilderness in their covered wagons. [...]
Rethinking The Media Mix
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Happy with the results from your TV, radio and print advertising? Ever feel like you aren’t getting the bang for the buck you envisioned?
Maybe you should consider rethinking your media mix. The concept of an advertising media mix is straightforward: Since no one magazine, newspaper, Web site, or broadcast outlet is likely to zero in [...]
Success Depends on Carrying Over Your Marketing Message to the Retail Floor
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Over the Thanksgiving holiday, I decided to spend a day in the yard raking up the last of my fall leaves. Not wanting to lose my belt-clipped cell phone during the process, I removed it, placed it on the counter and did my best to corral the leaves that ultimately would fill 23 yard bags.
After [...]
Signs of Growing Up - What’s in Your Media Mix?
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It’s no secret digital signage to this point has been a child amid grown-up media outlets. But a couple of signs have emerged that indicate this new medium may be reaching -if not maturity- at least adolescence.
While its boosters have long proselytized the medium as a powerful complement to other in-store promotional techniques and messaging, [...]
More Signs of Digital Signage Adolescence
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Last week, another sign that dynamic digital signage is entering media adolescence emerged with the announcement that global information and media company VNU and the In-Store Marketing Institute will jointly launch a new service to help marketers better understand how to reach and influence consumers while they shop.
A key component of the effort is the [...]
Sign of the Times
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Sometimes you can learn a lesson from a big brother, and that seems to be the case when you consider large billboards -commonly referred to as outdoor advertising, or OA for short- and their smaller plasma and LCD siblings in the retail environment.
Consider the case of an advertising forecast for 2007 from Watchfire Digital [...]
Always Market Your Business On A Tight Budget
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Any small or big business, must keep advertising from becoming too costly so you can closely monitor all your target markets to get maximum impression made for your business or organization. Not so obvious a point.
Many small business owners find it difficult to engage in home business marketing, because it appears to be so [...]