Rethinking The Media Mix
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Happy with the results from your TV, radio and print advertising? Ever feel like you aren’t getting the bang for the buck you envisioned?
Maybe you should consider rethinking your media mix. The concept of an advertising media mix is straightforward: Since no one magazine, newspaper, Web site, or broadcast outlet is likely to zero in [...]
Success Depends on Carrying Over Your Marketing Message to the Retail Floor
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Over the Thanksgiving holiday, I decided to spend a day in the yard raking up the last of my fall leaves. Not wanting to lose my belt-clipped cell phone during the process, I removed it, placed it on the counter and did my best to corral the leaves that ultimately would fill 23 yard bags.
After [...]
Signs of Growing Up - What’s in Your Media Mix?
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It’s no secret digital signage to this point has been a child amid grown-up media outlets. But a couple of signs have emerged that indicate this new medium may be reaching -if not maturity- at least adolescence.
While its boosters have long proselytized the medium as a powerful complement to other in-store promotional techniques and messaging, [...]
More Signs of Digital Signage Adolescence
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Last week, another sign that dynamic digital signage is entering media adolescence emerged with the announcement that global information and media company VNU and the In-Store Marketing Institute will jointly launch a new service to help marketers better understand how to reach and influence consumers while they shop.
A key component of the effort is the [...]
Sign of the Times
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Sometimes you can learn a lesson from a big brother, and that seems to be the case when you consider large billboards -commonly referred to as outdoor advertising, or OA for short- and their smaller plasma and LCD siblings in the retail environment.
Consider the case of an advertising forecast for 2007 from Watchfire Digital [...]
A Look At Some Of The Best Classified Ad Writing Strategies
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Don’t be daunted by having to write a classified ad to sell your product or service. It’s really not all that hard. Here are some classified ad writing strategies you can use now to sell your product or service and start making money:
First of all, study what successful marketers are doing. There’s no [...]
Always Market Your Business On A Tight Budget
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Any small or big business, must keep advertising from becoming too costly so you can closely monitor all your target markets to get maximum impression made for your business or organization. Not so obvious a point.
Many small business owners find it difficult to engage in home business marketing, because it appears to be so [...]