What Is The Cheapest Way To Pay For Voice Broadcasting?
Filed Under Telesales | Leave a Comment
There are 3 basic ways to pay for a voice broadcasting campaign, and one of the most frequently asked questions is “which way is cheapest for me”. As you may suspect, there is no one-size-fits-all answer, so let’s discuss the different methods used to charge for broadcasting, and highlight the benefits and potential pitfalls [...]
Voice Broadcasting Option: Deliver to Live or Voice Mail Answered Phones?
Filed Under Telesales | Leave a Comment
Business people who are thinking about using voice broadcasting as a lead generation technique often fail to carefully consider whether they should broadcast to live answered phones, answer machines, or both. This is probably because they’ve read something describing one technique, or a friend has told them about their experience.
Even experienced voice broadcasters will often [...]
What Results To Expect Using Voice Broadcasting To Generate Leads
Filed Under Telesales | Leave a Comment
A typical attitude among new voice broadcasters or businesses thinking about using voice broadcasting is that a great majority of their responses will turn out to be good leads. In most cases this is far from true. Yet despite the fact that a minority of responses turn out to be good leads, voice [...]
The 3 Worst Mistakes In Lead Generation Voice Broadcasting Messages
Filed Under Telesales | Leave a Comment
A businessperson using voice broadcasting (automated telemarketing) to generate sales leads must craft a pre-recorded message to produce qualified leads as inexpensively as possible. And the message has a very short time (45 sec. or less) in which to do this.
Every word counts. Here are the three worst mistakes we run into, quite often. [...]
How To Shield Your Sales Team From The “Rough ‘n Tumble” Of Live Transfer Leads With A Call Screener
Filed Under Telesales | Leave a Comment
Anyone who has used voice broadcasting (automated telemarketing) for their company’s lead generation system knows that the responses one gets from a live response broadcast can be a bit “rough and tumble”. In other words, many respondents simply ask to be removed from the call list, and some can get a bit irate. [...]
How To Craft Your Telemarketing Script To Increase Your Lead Quality With A Disqualifying Statement
Filed Under Telesales | Leave a Comment
Voice broadcasting, or automated telemarketing, employs a pre-recorded message that is sent to thousands of target telephone numbers. During the recording the listener is given the chance to “press 1″ to speak with someone, or to leave a voicemail message. When the listener presses 1 the call is transferred to a live representative or to [...]
Business Environment Threatens Cold Calling Effectiveness
Filed Under Telesales | Leave a Comment
But four specific steps can turn disastrous campaigns into successes. Despite frustrations, B2B cold calling is alive and well and continues to fill companies’ sales pipelines. Professionals at the highest levels of their careers employ this prospecting activity to augment sales made through warm referrals and introductions.
For many salespeople, telephone canvassing has posed challenges [...]
Why Outsourcing Your Teleprospecting Is A Smart Choice
Filed Under Telesales | Leave a Comment
If you are weighting the benefits of outsourcing your teleprospecting for sales leads against setting up your own teleprospecting program in house, you are trying to decide which will be most cost effective way to go for the leads you need to increase your sales.
So we are going to look at both sides of the [...]
Record a Powerful Message - Crucial Components of your Telemarketing Script
Filed Under Telesales | Leave a Comment
If you are consider using a phone broadcasting campaign in your business, this article will discuss ways to record the most effective message possible, by concentrating on the most crucial components in the script.
First, we need to consider the purpose of your message. It is not to “sell” the prospect. C’mon, it’s a [...]
Find the Perfect List
Filed Under Telesales | Leave a Comment
Most of my professional experience has been in conducting direct mail campaigns, many of which were of the multi-million-piece variety. Here is my take on how the file has evolved and how new, more useful and effective methods have evolved, paralleling the development of surprising new resources.
In contrast with previous huge-quantity mailing, today’s marketing strategy [...]