The 6 C’s of Marketing Unleashed
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We have all learned about the 4P’s of marketing in undergrad: Product, Place, Price and Promotion. If not, you can open up one of your old marketing text books, blow off the dust and read about it there. The 6 C’s, however, is a not a concept that replaces the 4′Ps; rather, it just [...]
Maximum Impact Media Advertising
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If you sell a product or service, and want to be successful quickly, you must tell people about it through advertising and marketing.
TV, radio and newspaper are still considered the major media for effective marketing off-line.
However, a lot has changed with these top three marketing vehicles in the past 15 years.
In this [...]
It’s All About Marketing
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Promoting your CD to radio takes a lot of organization and time management skills. Let me help organize your process. First you need to find radio stations that are willing to accept submissions from independent artists (Contact names, addresses, phone and email for radio stations across the globe are listed in “The Indie Guide To [...]
The 10 Keys to Branding Your Massage Therapy Business
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Do you struggle to attract and retain the right clients for you? Do you yearn to have word-of-mouth renown? In an increasingly challenging market flooded with talented therapists and extremely savvy consumers, discover 10 Keys to developing a brand full of integrity that will inspire you, attract loyal customers, and make promoting your [...]
How To Boost Sales
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We are all cluttered thinkers, our minds preoccupied with numerous thoughts, feelings, and unresolved information.
You can see that clearly as you walk down any city street.
Faces are contorted with angst, inner dialogues, and multilayered emotions. People even walk and move in an uncoordinated way.
Examine your own thinking, and you’ll see that [...]
Branding Or Marketing? Same Or Different?
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While marketing and branding are alike in some ways, they are also sometimes mistaken as the same business action. This is not true, but definitely understandable on the two can be misconstrued as the same.
There are several brand tools that can also fall into the marketing category. This is what makes the two [...]
The 10 Building Blocks to a Becoming a Household Name
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Do you struggle to attract and retain business? Do you yearn to be seen as an expert in the field? In an increasingly challenging market flooded with fierce competitors and extremely savvy consumers, learn how to develop a killer brand that will inspire you, attract loyal customers, and knock out the competition.
1. Identify your [...]