PR Can Be a Useful Tool for Small Business Owners
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While Lewis Green has a point in his recent post, “On PR: Not the First Strategy of Small Business,” there are areas where he is incorrect.
The fact is that any business owner is in two businesses: (1) the business of the product or service they offer, and (2) marketing & selling the product or service [...]
Guerrilla Marketing
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Guerilla Marketing is the use of unconventional marketing techniques intended to get maximum results from minimal resources, which let’s face it; most indie musicians have minimal resources. Today, guerrilla marketing is a non-traditional, low-cost, and highly effective marketing endeavor, which when used properly can reap many rewards for the diligent user.
So what can [...]
Magnanimous Music Mogul Maneuvers Magnificent Marketing
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If you live on Earth, you have heard about the deal between Country Music Legend Garth Brooks and mega super store, Wal-Mart. Brooks, who has always proved to be a marketing innovator, has inked a deal that is sure to set the music industry on fire. Recently parting from his label, Capitol Records, [...]
Press Release - The First Step Of The Marketing Campaign
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A press release is usually a definite statement about a new product or service, released singly or simultaneously via the media. There are many ways to issue a press release, i.e. call for a press conference and give a concise statement regarding your product, write a descriptive note and send it to the editors of [...]