When Marketing Professional Services - Don’t Try to be All Things to All People
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As a professional solution provider do you try to “specialize” in everything? Or do you specialize with every person in your niche, providing the services each of them require? Let me explain.
Years ago a friend of mine, a multiple lines insurance agent, had what he thought was the opportunity of a lifetime. There was a [...]
How To Recession Proof Your Fitness Business
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Despite what you may be experiencing, thinking or feeling about the current recession, there are still huge profits to made working in personal training and fitness. In fact, you could say that there has never been a better time for the industry than right now, after all, whilst many other ‘luxuries’ like buying cars, taking [...]
Get a Great Coaching Article Body!
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Coaches always ask me what to write about in their articles and how to structure an article so that it gets read. What should I include in the main part of my article?
Your top goal in the body of your article is to provide readers with information that they are looking for and that they [...]
Changing Your World Through Lead Generation
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The web is the wave of the future in almost all business. You might be one of the millions that are looking to expand their business online or even just start using online options.
If that is the case then you need to seriously consider using lead generation to expand your site’s online [...]
Copywriting Tip - The Power of Peer Persuasion
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Who cares about what people say about your product? What is one of the most powerful forms of not only advertising but persuasion as well? Word of mouth is one of the ultimate sales tools and showing you how to incorporate it into your sales copy is a very important copywriting tip.
Nothing sells a product [...]
A B And Multivariate Testing - How A B And Multivariate Testing can Boost Sales And Increase Profit
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Is your sales page tired, old, and out of date? Are you not seeing the conversion rate that you used to? Would you like to increase your sales conversions and breathe new life into your copy? If you answered yes to any of those questions then you should be A B and Multivariate testing.
Often A [...]
Split Testing Software - How to Choose The Perfect Product
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Do you want to test your copy but just cannot find the time to test as much as you would like? Is it making you pull your hair out? Let me save you a few hair follicles by give you a heads up regarding what to look for in split testing software.
If you have been [...]
Benefits of Online Postcard Printing
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A postcard is a commercially printed card with space on one side for an address and a postage stamp, used for sending a short message through the mail. The growing number of online service providers nowadays includes postcard printing companies. This development opened many opportunities for entrepreneurs to seriously consider postcard marketing through online printing.
Online [...]
Professional Partnering The Key To Effective Growth For You and Your Clients
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If you have been serving business owners for very long you have come to some important conclusions. You only know what you know, you can only see what you see, and there are other professionals with blind spots in different places than you.
Let’s face it, if we all knew the same things - most of [...]
Are You Taking Advantage Of Our New Marketing Niche…Reverse Mortgages?
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No doubt about it…a new hot niche is developing and emerging among all of the mortgage market doom and gloom you’ve been experiencing as of late.
The really great thing about this niche is that you don’t have to worry about any of the following:
1. Locating Mortgage Lenders that actually want to lend money!
2. Declining property [...]